What is BlackBerry Smartphone ?

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september 22,2012
The BlackBerry Smartphone is a Phone that both serves as a personal digital Assistant(PDA) with the characteristics of regular phone.The BlackBerry Smartphone for close to a decade maintains dominance in the Smartphone market. The first BlackBerry phone Model (850) made its appearance in the market in the year 1999, manufactured by Research in Motion (RIM) now known as BlackBerry .

The first model of BlackBerry was a single colour screen interface (Monochrome) with a scroll wheel located in the right edge axis of phone which made it possible to navigate through to the different settings of the phone.

However remarkable changes has take place from what then was a simple two pager phone to a more sophisticated BlackBerry Smartphone device in software, hardware design , operating system and market share. Four years later, after that the first BlackBerry phone debut, BlackBerry Smartphone gain popularity and huge market share dominance because of its kind of software superiority within the phone and how it operates across the network.

The BlackBerry Smartphone main tool for market penetration apart from other features was its prowess in push email, Internet, wireless information services and the Blackberry Messenger. The encrypted email messages, voice notes, images etc. sent via the BlackBerry Smartphone platform or software could not be unencrypted because it firm control over the software giving it the credence as the most secured instrument for both corporate and individual confidentiality.

Data encryption is a content protection feature of BlackBerry devices. However for this to work it has to be activated. It is a personal choice to determine the extent of protection one wish to install in the device. The phonebook, email messages, Bluetooth etc. can be encrypted. As a protective measure, the pass word and the PIN should be kept confidential as this is the access key to various data storage points in the BlackBerry Smartphone.

The email facility has been extended to other phones models such as some of the Nokia Symbian, Nokia 6820, 9500, The Palm Trio etc (known as BlackBerry email Clients). These phones can relate with BlackBerry Smartphone through the BlackBerry Enterprise servers. The remote advantage of this is more market share for the Research in Motion ‘’GSM magic’’, as it was no longer only BlackBerry devices affair thereby adding more confidence in usage and purchase.

The BlackBerry Central processing unit (CPU) is top class especially for the latest models like BlackBerry Bold 9900/9930, Torch 9810, 9850 and 9860 which all uses Qualcomm Snapdragon MSM8260 at a clock speed of 1.2 GHZ. This is a remarkable development as the speed of all applications is directly proportional to the speed of the CPU.

The BlackBerry operating system is the beauty of the BlackBerry Smartphone. The superiority of any device with a Smart feature is the Operating System. Because this serves as the framework on which every operational software is built. The BlackBerry Operating System is the propriety software developed by BlackBerry for its handheld mobile devices.

The BlackBerry Operating System software has witnessed a phenomenal growth from a simple 1.0 OS for its first two way pager to a more sophisticated BlackBerry 10 operating system. BlackBerry Bold 9790/9900/9930 operates on the 7.0 platform. Also BlackBerry Curve 9220/ 9350/9360/9370/9380 and 9320. BlackBerry 7.1 is an upgrade of the 7.0 version.

The BlackBerry operating system support third party application software but has to be digitally signed by the developer for attribution. With the newest version of BlackBerry operating system, third party software applications like android application player can run on the BlackBerry Smartphone and its latest Tablet in the market unmodified. This is just few among other applications that can be used to manage large data with respect to organisations that operate large scale client data base. Well, this is optional it all depend on individual organisation choices.

For BlackBerry LTD wizardry in its software design which has been usually the distinguishing factor for market dominance in the market for devices with Smart features, the BlackBerry pride of place without prejudice was taken over by Apple iphone according to reports by 2010 relative to market share. The market share of BlackBerry Smartphone dropped. Since then other Smartphone manufacturers such as Samsung, LG and Motorola have made significant statement by gaining increased market share at the expense of the BlackBerry Smartphone.

Though the hope of regaining dominance look blink with the launch of Samsung Smartphone series, Motorola, Android, Windows Phones, and the Apple iphone 5 recent unveiling into the Smartphone market, the terrain looks farther than what will bring immediate recovery for BlackBerry pride of place.

For BlackBerry management and users of BlackBerry Smartphone Series the hope is not lost. Recent reports by BGR in the third week of August 2012, shows a comeback strategy already in place starting from the introduction of BES 10 and BlackBerry 10 devices into the market in first quarter of 2013. The BlackBerry 10 will support current BlackBerry devices including the new BlackBerry Play Book Tablet according to BlackBerry management.

The BlackBerry 10 devices was initially slated to be launched in the last quarter of 2012, but according to the CEO of BlackBerry Thorsten Heins the change in the date is to ensure that quality is not compromised on the platter of trying to keep pace with making appearance in the market and stability.

BlackBerry 10 has been launched along side with BlackBerry Z10 and BlackBerry Q10 unveiled on January 30th, 2013 . This is expected to put BlackBerry on the path of regaining its lost glory and market share. Thorstein Heins debunked speculations that the Firm will be bought over by Microsoft Corporation being optimistic that his Firm will make a successful comeback. Well, I am optimistic. The strategy that gave them such huge market dominance for close to a decade can be experimented again.

Feel free to make comment on BlackBerry Smartphone in terms of latest development. Are you optimistic or do you have any contrary view?